Answer this question: What is the number one reason people get online everyday? You probably already guessed that it’s to find information. Information seeking is so huge that Google alone hosts 400,000,000 searches every day! So what does this mean to you? It means that you have a massive opportunity to give people exactly what they’re looking for – information. And when done correctly, you can get paid for it, too!
What is info marketing?
First of all, an info business is the least complex business possible. You create a product that provides information. And people pay you for the information inside it.. Sounds simple enough, right?
But how does it all work?
You’ve got the basic concept – exchange info for money. But to make it a successful business you’ve got to provide information people want. So the key is to figure out what people want. How do you do that?
One easy way to figure it out is with a simple search. Visit answers.yahoo.com or similar sites and look at the questions being asked there. You’re looking for popular questions or common themes. Something that most people don’t already know. Then just give them the answer in your ebook.
An encouraging word
If you’re worried about how to write and ebook. Think about this: An ebook is nothing more than a collection of articles. Don’t try to write a whole ebook. Just write some articles for your blog. And once you have bunch of good ones, refine and expand on them and voila! You’ve got an ebook.
OK, what’s so hot about digital products? Funny you should ask . . . Here are the seven reasons
As soon as you have the pieces in place, it’s virtually maintenance free. And your customers need very little support. Which means there nothing for you to actually *do*. It’s like having an automated cash machine.
You have no physical inventory. There’s nothing to ship. It’s digital.
After you’ve created a few ebooks. You can just combine them into a more expensive product. It’s nothing to combine the content from several ebooks. Then you can sell it for a lot more. Your customers will gladly pay more for a single bigger ebook. Versus multiple smaller ones.
3. Resale rights
You can grant other people resell rights to your own products. Recently, resell rights have become extremely popular, because most people simply don’t have the time, money and effort it takes to create their own products. Plus, you can charge double, even triple your selling price for resell rights!
It’s your content, so you can use it in as many different ways as you want. Use part of it to make an autoresponder series. And build your list with it. A list is it’s own reward!
5. More leverage
You can also take parts of your ebook and turn it into smaller eBooks. Then use these to generate leads for the main product. You can give them away or even charge a small amount for them. Either way, you win because you’re feeding your funnel. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Which brings us to…
This is one of the biggest reasons of all. Once you have your own product. Other people can become your affiliates. Imagine having 100’s or 1000’s of other people promoting your products. You can’t do this unless you have your own product.
7. Joint Ventures
I’ve saved the best for last. Joint ventures are the biggest short cut to success known to man. And this is probably the number one reason to create your own product. No products of your own = no way to do joint ventures.
Summing it up
If you’re not convinced to start selling information products, then you’ve probably been sleeping. With your own info product you can write your own ticket. Because it’s your business and you control it. So just get started:
- Visit an “answers” site
- See what people are asking about
- Start providing information
Don’t make info product creation any more complicated than that. And in no time you’ll have an info product ready to go.