OK, forget everything you know about affiliate marketing. The tactics of the past few years just don’t work anymore. And if you don’t change your tactics, you cannot survive.
You’ve been duped
Unfortunately, you’ve been led to believe affiliate marketing is easy. And it is – sort of. It is the easiest business you can possibly start. But that doesn’t mean it’s easy.
Here’s the ugly truth
The worst part is that the information you’ve received is all wrong. The first thing you’re taught is to pick some great products. Next do some keyword research. Then to use keyword-based advertising to send visitors to the product. And just enjoy the commissions. But, it’s all wrong.
There was a time when this worked. But the competition has shot the price of keywords through the roof. It’s time for a paradigm shift.
A better way
There’s still hope. Here’s how to win at this game.
- Do CPA marketing instead of product promotion
- Utilize demographics data
- Market on display networks
Do CPA marketing instead of product promotion
CPA stands for Cost Per Action. It’s far superior to product promotion. Because it doesn’t involve payment. You get paid when they take an “action”. Such as filling in a form. And it’s much easier to get them to do that.
Do demographics research
You’re not even going to use keywords (explained below.) So spend your time doing demographics research. Once you’ve picked the CPA offer to promote. Then go to a site like Quantcast.com. And find your target demographic.
Market on display networks
So far, you’ve got your CPA offer and your target demographics. You can advertise directly to them on display networks. Using image ads. And there was no keyword research required. The biggest advantage is price. Display networks charge a fraction for image ad clicks vs. keyword ads.
This is a great way to make money fast. Because it’s free to get started in CPA. Image ads are cheap. Display networks let you do demographics targeting. And getting them to take an action is much easier than making a sale.