May 07

Email List Building Strategies

Honestly, everyone making money online has an email list. This is the most important factor in your long-term success. Because you can market to your list whenever you want. Just push a button and print money – literally.

Now you now why. Here’s how:

There are 3 factors in list building you need to consider:

  • Your Opt-in Page
  • The Bribe
  • Your Confirmation Page

Your Landing Page – Your opt-in page is the page you send visitors to to build your list. This page is the one that asks them for their email. So, obviously it has to be well designed. It’s also got to be free from distractions. And have a clear call to action.

The biggest mistake you can make is not having a clear call to action. Your call to action tells the visitor what to do. You opt-in rates will take a dramatic nose dive without it. The funny thing is that people just don’t know what to do unless you tell them.

If you want to add some extra juice to your opt-in page add a video to it. This will grab your visitors attention and keep it. And you can repeat the call to action several times int he video. And you can have the video just tell them to fill in your form after it’s done playing.

If you don’t know how to make video, don’t worry. You can hire freelancers to do this for you for a few hundred dollars. Or you can get email list tools that have everything pre-built for you.

The Bribe – Next, you’ve got to figure out what your bribe is. You have to give people a compelling reason to give your their email. Email privacy is very important to most people. This means your bribe needs to be very attractive.

You have to provide value in your bribe for it to be good. That means you make it something people would actually want to receive. And something from which they can derive a benefit. A few ideas:

  • A report
  • Some useful software
  • A video tutorial
  • A multi-part email series

It all boils down to content. And make it both helpful and informative. It goes without saying it must be free. But to get the email, it’s got to be a good offer.

Now, if you don’t know how to create the bribe don’t worry. You can just pay someone else to make it for you. Simply tell them what the topic is and they can write the content. For example, you could have them write a 5-part email course. And you can get emails ghost written for about $20 – $25 each. And whole thing will only cost a hundred and fifty buck.

There are also list building products that include the follow up email series. Two critical aspects of using a follow up series. First, it must provide value to your subscribers. And second, it needs to make you money. The easiest way to do this is to market affiliate products in the emails. This allows you to get started with no products of your own. And make money right away from your list.

The Opt-in Success Page – The “thank you” page is the final piece of the puzzle. This is where your visitor goes after opting into your list. It’s a great idea to give them some valuable information right on the thank you page. This helps them feel they’ve made the right decision giving you their email. It also sets the foundation for your relationship with them. It also makes them more likely to open your emails.

This is another case where you can get a complete marketing package. Or you can go the DIY route. And write it all yourself. Or pay a freelancer to write the content for you.

In closing

It doesn’t matter if you do all of this yourself. Or hire someone else to do it for you. Or if you get a ready-done package. The key is to start building your list. Once you’ve got it built. You’ve got a license to print money!

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