No one can deny that you need traffic to your website in order to succeed online. And free traffic beats everything else. So where do we get free traffic? Google and other search engines.
How does Google give out free traffic?
The process works in a way that you have experienced many many times. You load up Google or another search engine. Enter the words you’re interested in. Then you click on one of the pages that in displayed. Turns out that the website you visit just got free traffic from the search engine. What need to figure out is how to get you free traffic.
Most people only click results from the first couple pages. In fact, the first page of results receives almost all the free traffic. And what’s more, the first 3 get over 70% of the clicks.
So to get any significant amount of free traffic from Google, you really need to be on the first page. And that means you need to be “ranked” in the top 10 by Google. And this bring us to…
What is SEO?
Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. The formula Google uses to determine this is known only by Google. There are several factors that we do know.
Before you can get ranked, Google has to first know your site exists. This is known as being “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.
Google needs to actually find your site in order to index it. And the best way for Google to find you is to get inbound links from other sites. Since some of these site will already be indexed, Google will follow the links on their pages and find you.
A couple of great places to do this are in your Twitter or Facebook profiles. These sites are very popular so Google indexes them multiple times a day. And follows new links it finds immediately.
After getting indexed, you need to work on your search engine ranking. Due to the massive size of the Google database – literally billions of pages – just getting indexed doesn’t do much for you.
There are three components of gaining ranking:
This is the SEO you do on your site itself. You need to make sure your content matches the search terms you’re going after. The topic of this article is clearly SEO. One reason Google knows this is because the words search engine optimization appear inside it. But also because other related words like traffic generation show up in it, as well.
The title of the page, the domain name and other pages on your site are also important. Google uses all of this content to figure out what your site is really about.
The second factor is your linking. The links to your site, as well as the sites you link to are important. It’s very important that you have more links coming in than you have going out. The more inbound links you have the better your ranking will be.
One great way to get lots of inbound links is through web 2.0 sites. With this strategy what you do is write an article about the topic you’re targeting. Then you have to create multiple versions of this articles. And then upload a different versions to a bunch of sites that allow you to add content. And quantity is the key here – so do lots and lots.
And lastly, it’s seems clear that Google expects important pages to be actively updated. You can’t just put up a page and leave it alone and expect it to rank well. Google expects you to be updating your site regularly. One way to keep adding new content it through RSS feeds.
Comments from other people on your page are another fantastic way to keep your content updated. To get comments from others, you need to get others to visit your site. Online forums are simple source of real live visitors.
What you need to do is sign up with several forums in your niche. Then become active in the forum. Then put a link to your site in your profile. This generates even more links back to your site. And it also gets people to your web page.
All of the above is important. But let’s face it, writing multiple versions of the same article. Creating profiles on a ton of forums. And posting your content all over the web is time consuming. And the bad news is that you probably won’t do it.
The good news is that there are automated software programs out there that will do this for you. So, use your time wisely and automated to tedious tasks. And then you’re sure to get it done. By taking these steps you practically ensure you’ll get free traffic from Google.