It’s undeniable that the one thing you need to succeed in your online business is traffic. And nothing beats free traffic. Where does free traffic come from? Google and other search engines.
How does Google give out free traffic?
The process works in a way that you have experienced many many times. You load up Google or another search engine. Type in something you’re looking for. And click one of the links that shows up. That website owner has just enjoyed the benefit of free traffic. What need to figure out is how to get you free traffic.
Most people only click results from the first couple pages. Actually, almost 100% of the free traffic goes to this first page of results. And what’s more, the first 3 get over 70% of the clicks.
So to get any significant amount of free traffic from Google, you really need to be on the first page. And this means Google needs to “rank” you as a top 10 result. Which brings up..
What is search engine optimization?
Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. The intricate formula Google uses to figure this out is really only known by Google. But there are several things that we know for sure.
First, before you can get ranked highly, Google has to know you exist. This is called getting “indexed.” What this means is that Google visits your site and records information about it in their database.
Google needs to actually find your site in order to index it. And the best way for Google to find you is to get inbound links from other sites. Google will actually follow the links on sites it already has indexed to find new sites and index them.
A couple of great places to do this are in your Twitter or Facebook profiles. These sites are very popular so Google indexes them multiple times a day. And follows new links it finds immediately.
Once you have been indexed, you will start working on increasing your rank. Just getting indexed does you almost no good, considering that Google has billions of pages in their database.
There are three components of gaining ranking:
This is also called on-page SEO. You need to make sure your content matches the search terms you’re going after. Clearly this article is about search engine optimization. One reason Google knows this is because the words search engine optimization appear inside it. And another way this is determined is by the other related phrases like traffic generation that are also in the article.
The title of the page, the domain name and other pages on your site are also important. Each of these plays a roles in Google determination about your site.
Next, you need to pay attention to the links to and from your site. This includes both the inbound and outbound links. With inbound links, you want to have more coming in than going out. The more inbound links you have the better your ranking will be.
A very easy way to get a lot of links to your site is through article marketing. To accomplish this you start by writing an article that targets the keywords you’re after. Then create a bunch of different versions of it. And then upload a different versions to a bunch of sites that allow you to add content. The more sites you can do this for, the more links you’ll get back.
The last thing we know for sure is that Google likes to see active sites. You can’t just put up a page and leave it alone and expect it to rank well. Regular content updates to your site are expected. One way to keep adding new content it through RSS feeds.
Another great way to keep your page content fresh is to enable comments on it and allow others to discuss your page topic. This means you need to get real live people to your site, as well. Online forums are simple source of real live visitors.
Set up forum profiles with the ones related to your website. Then become active in the forum. And link back to yourself in your signature file. This will get your more inbound links. And it also gets people to your web page.
Each step listed above is critical. But let’s face it, writing multiple versions of the same article. Setting up tons of profiles on forums. And visiting all the sites to post up your comments and articles takes a really long time. And the bad news is that you probably won’t do it.
However, rank builder software exists. And it automates everything we’ve just talked about. So the best thing you can do is to automate this process. This way you’ll actually do it. And not doing it means you will never get free traffic from Google.