Apr 21

How and why to build an email list

If you’ve heard it once, you’ve heard it a million times. The money is in the list. List building is one of the most effective ways to generate online home based business success. It’s a strategy you can’t afford to overlook.

Why it works

Most people won’t open their wallets after seeing a marketing message only once. Repeated exposure is usually necessary to inspire action. The best way to reach someone more than once is by making them a part of your subscriber list.

People are also more likely to buy from those with whom the feel a trusting connection. List building allows you to build a relationship with your subscribers. That increases your credibility, producing more sales.

How to do it

List building is an easy home based business strategy and it all starts with a squeeze page. A squeeze page exists to do one thing and one thing only. It should encourage readers to become subscribers to your list. Everything else is irrelevant.

The use of a free gift is an effective way to persuade visitors to join your list. This is a proven strategy that you can use to spur the success of your business.

Having a quality inducement won’t automatically make your squeeze page a success, though. You also need to build your squeeze page the right way. We know that specific squeeze page techniques generate optimal results. You should adopt those winning strategies. That will involve closely following three important guidelines.

Squeeze page basics

First, keep your squeeze page free of any links leading to other sites of pages. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Second, the squeeze page should feature a powerful, brief message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Don’t forget that your squeeze page only has one purpose – to build a list. Every word on the page should serve that function.

Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Clearly communicate the value of subscribing to those reading the page.


A good inducement and a squeeze page built with these three recommendations will get the job done. That will give you the opportunity to develop an effective relationship with prospects. You’ll also be able to put your message in front of subscribers repeatedly.

You will dramatically improve your business by using these email list building secrets. The best marketers in the business rely on list building for a reason. The money really is in the list!

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