May 19

How and why to build an email list

You’ve probably heard this common Internet marketing mantra a million times. The big money is in online list building. List marketing is probably the most powerful way to create a profitable home based business. It’s a strategy you can’t afford to overlook.

Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated exposure is usually necessary to inspire action. The best way to reach someone more than once is by making them a part of your subscriber list.

Plus, most people are more likely to make purchases from people they feel they know and can trust. You can use emails to your list to forge a personal connection. Making those connections will boost your trustworthiness, encouraging additional sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze pages has only one purpose. It should persuade the reader to become part of your list. Everything else is irrelevant.

The use of a free gift is an effective way to persuade visitors to join your list. You can use this proven approach to build yourself a serious.

It’s not enough to have a good freebie, though. It’s also critical to put together a squeeze page in the right manner. There are proven ways to build an optimal squeeze page. You should adopt those winning strategies. As such, you’ll want to rely on these three strategies.

Squeeze page basics

First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You want people to sign up for your list, not to have them click away to something else.

Second, you’ll need to write a short, powerful message. You want to make your offer of an inducement attractive and you don’t want to dilute that point with extraneous verbiage. Don’t forget that your squeeze page only has one purpose – to build a list. Every line of that squeeze page should exist to serve that objective.

Third, you will want to approach the sign up process as if it were as important as a big sale – close that deal! Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.


If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. That will give you the opportunity to develop an effective relationship with prospects. You’ll also have the chance to expose your subscribers to key marketing messages more than once.

Online list building is a powerful way to improve your Internet marketing performance. The best marketers in the business rely on list building for a reason. The money really is in the list!

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