Jan 17

Make Money From Your Online Niche Market By Discovering Long Tail Keywords

It was the executive editor of Wired magazine, Chris Anderson, who first mentioned “The Long End” in an article published intwo-thousand-four. He was writing about one of the most important aspects of successful niche advertising on the internet, 1 that Amazon.com used to make itself into the best bookselling program on the Web by offering a huge catalog of books and  appealing to a extensive range of minority benefits.
 
If you plan a line on the graph to illustrate book promoting, from the number one bestseller to titles that have sold only a lone volume, what you will have is a very long downward column. It is the extended downward column that is referred to as the “long story”. This sort of line can be plotted for any market, not just books.
 
Although Amazon dominates a enormous figure of relatively narrow web place marketplace sectors all along the extended end of book sales, that does not say that Amazon has a monopoly or that there is no opportunity for anybody also to build a profitable business program of their own using long end keywords that are targeted at only 1 or 2 place markets. Merely by learning to control one or two well-selected niches, you will be able to establish yourself in a very comfortable place for doing business on the Web.
 
A novice to Online promotion should not attempt to compete with the big boys at the peak of the tail where the competition for market share is fiercest and vast sums of cash are spent on dominating those markets. Instead, focus on an online market niche that is lower down and you will stand a much better chance of dominating it.
 
So, how precisely should an Online marketing newbie go about discovering a niche and dominating it?
 
First of all, identify something which interests you. Then narrow it down to specifics. A sharp focus is essential for successful niche marketing. You are aiming to find a specific niche which is both small enough for you to stand a good possibility of dominating, but sizeable enough for you to be able to earn enough money out of as the primary expert in the field.
 
Let’s suppose that are an avid fisherman. “Fishing” is a gigantic niche so you must to be more specific. Now “fly fishing” is an improvement but you still have to narrow it down to something much more specific such as “fly fishing gear”. This would be your primary niche. Ideally, try to use the keyword phrase as the name of your website, i.e., flyfishingequipment.com or fly-fishing-equipment.com.
 
Using your online niche market site to set yourself up as a fly fishing gear dealer might be a feasible idea if you have time to deal with wholesale buying, packing and shipping and enquiries.
 
The big downside with this business model is that there is only a finite amount of goods which you can turnaround in a given time, so you will either have to stay small (which you can do by picking a tighter niche) or hire employees to meet increasing demand.

An additional option would be to create your own information product. Through this you will need to do a lot of research and writing before you see a profit. Nevertheless, as soon as you have your information product up on your site you can sell it as often as you want to without having to handle stock or acquire on workers.
 
You might additionally like to locate a few relevant affiliate programs to promote in order to make additional revenue on the back end. You will have to put in a little marketing effort to make your site the initial port of call for individuals looking for “fly fishing equipment”. Once more, you are not trying to compete with the large dogs or sell to the whole planet. Your aim is simply to attract a couple hundred individuals to your online niche market site every week and work on turning them into devoted customers.

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