The most important thing in any web business is traffic – lots and lots of traffic. Obviously, this assumes you actually have a reason for wanting this traffic. What you do with the traffic when it gets to your site could be any number of things. The most crucial aspect of this process is getting the visitors to your site.
How, then do you get traffic to your site?
These are the best and fastest ways to get free visitors coming to your site:
- Web 2.0 Sites
- Article Websites
- Video Marketing
OK, so how do they work?
Web 2.0 Sites
A Web 2.0 site gives its users the ability to interact with each other and create the site’s content together. These are great sites to work with because they allow you to participate in this content creation. Because these sites get so much traffic, Google and the other search engines treat these sites with greater importance in their algorithms. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. By placing links to your websites in this content you’ve created, you get traffic from the site and search engine ranking for the keywords you choose. The direct traffic from the Web 2.0 sites themselves is only part of the benefit. Getting free web 2.0 traffic is a big topic that we’ll discuss more later. This is good overview of the reason to get into it, though.
The natural next topic is article marketing. Article sites are in essence web 2.0 websites. Just like web 2.0 sites, article websites allow you to upload your own content – as articles. Just as with the other web 2.0 sites, having your content included gives you immediate traffic and search engine ranking. And in addition to this, other users can take your article and place it on their own website. And along with your article, they have to include your author information and a link back to you – so you get more free traffic and SEO benefits. Here are a couple article marketing traffic tips:
- Figure out what keywords you want to go after
- Write your article for the keywords you’ve chosen
- Hyperlink these keywords to your website – both in the content of the article and in your author’s info section.
And finally, we need to talk about getting traffic from videos. Once again, this is really a sub-set of web 2.0. And just as article directories give you great SEO benefits and allow others to redistribute your content on their sites. video sharing sites give you all these same benefits. The extra top secret benefit of video marketing is that it’s much easier to rank for competitive keywords than in any other medium.
OK, so how do you do effective video marketing?
- Set up your YouTube account
- Make your profile uncluttered by turning off all the modules
- Put relevant “tags” in your profile
- Make sure to include in your profile a link to your site
- Upload at least 1 video
- For each video use your keywords in the tags, the descriptions and the title
If you take action on the items listed here you’ll have free traffic in no time.