It would be hard to argue against the fact that adding audio to a website increases your overall results. If you don’t have audio in your arsenal, you’re missing out. It will boost your opt-in rate. Audio increases sales.
What makes it so effective?
It’s not hard to figure out. Most of the web is cold and impersonal. It makes your site more “human”. And adds the feel of a real live person. In short, it makes your site come alive. Which fascinates greater interaction from your visitors.
The benefits of audio
You’ll receive two immediate benefits to your bottom line when you employ the use of audio. You will close more sales. And second you’ll save money on the sales letter. You see, you’ll be able to skip the expensive copywriter. You can just add your own audio. Your visitors will respond better to a heart-felt message from you than some fancy copywriting.
You’ll also get better conversions on your list opt-ins. Most people need to be led by the hand. So you just add a simple audio that says: Fill in your name and email and click submit. That alone can increase opt-in rates up to 310%!
How to use website audio
Add a welcome to my site message on your main page. Most websites are cold and in-human. This could be all it takes to get your visitor to decide to stay.
Step-by-step instructions. The same principle the we used to boost opt-ins applies. You just explain what to do first, then next, etc. That includes filling in your order form!
Product testimonials are great. It’s good to get written testimonials. But an audio testimonial is better. You can just make up written one and people know that. So audio adds real believability. Which boosts your sales for sure.
Here’s a bonus tip
Something you may not have thought of is using audio for the product itself. You’ll be able to produce audio products faster than any other kind. Plus people love audio products. Podcasts are still popular, so this is a great format. And once you record the audio, you can pay someone to transcribe it for you. This much easier than writing the eBook yourself!
How hard is adding audio?
It’s actually really easy. There are quite a few audio streaming software programs out there. You don’t actually have to do anything yourself. The software creates the audio button code for you. Simply copy the code and paste it in your site. You don’t need to even consider this part.
Just a reminder of why you want to start using audio. Using website audio will increase your conversion rates. You’ll get more sales. You’ll get more subscribers. And don’t forget that you can easily create sales pages and products in a flash. It’s a less often used medium. So you’ll be one of the few reaping the rewards. Start using it today and you’ll be glad you did.